Privacy Policy
Last updated: 7 June 2026
Scene Signature (“we”, “us”) operates at scenesignature.com. This policy explains what data we collect, why, and what rights you have.
1. Who we are
Scene Signature is a trading name of Mcellence Nordic, a sole trader / private business registered in Denmark. We are the data controller for all personal data processed through this website.
Contact: hello@scenesignature.com
2. What data we collect
Photos you upload
When you purchase our service, you upload selfies so we can generate your photos. These are biometric in nature and treated with extra care (see Section 5).
Order and payment data
Name, email address, and payment details. Payment is processed by our payment provider — we never store your card number.
Generated photos
The AI-generated photos produced from your model. These are delivered to you and then deleted from our systems (see Section 4).
Usage data (Google Analytics)
We use Google Analytics to understand how visitors use the site. This may collect your IP address, browser type, pages visited, and time on site via cookies. Google acts as a data processor on our behalf. You can opt out via Google’s opt-out tool or by declining cookies on our banner.
3. Why we process your data (legal basis under GDPR)
| Data | Purpose | Legal basis |
|---|---|---|
| Photos you upload | Training your personal AI model | Contract performance + explicit consent |
| Order & payment data | Fulfilling your order, fraud prevention | Contract performance |
| Email address | Delivering your photos, support | Contract performance |
| Analytics data | Improving the website | Legitimate interests |
4. How long we keep your data
| Data | Retention |
|---|---|
| Uploaded photos | Deleted within 24 hours of model training completing |
| Generated photos | Deleted within 30 days of delivery, unless you request earlier deletion |
| Order records | 5 years (required by Danish bookkeeping law) |
| Analytics data | 26 months (Google Analytics default) |
You can request earlier deletion of your photos at any time — see Section 7.
5. Biometric data and sensitive processing
Your uploaded selfies may constitute biometric data under GDPR Article 9. We process them solely to generate your personalised photos. We do not sell, license, or share your biometric data with any third party for their own purposes. We do not use your photos to train any general-purpose or shared AI model.
6. Who we share your data with
AI generation provider
Your uploaded photos are sent to a third-party AI API to build your private model and generate your output photos. This provider processes photos solely on our instruction and under a data processing agreement. We will update this policy with the provider’s name once selected. They do not retain your photos beyond the processing window or use them for their own model training.
Google Analytics
Anonymised usage data is shared with Google LLC (USA). Transfers to the US are covered by Google’s Standard Contractual Clauses.
Payment processor
Your payment details are handled directly by our payment provider. We share your email and order total for the transaction only.
We do not sell your data to anyone.
7. Your rights (GDPR)
As a resident of the EU/EEA (or UK), you have the right to:
- —Access — request a copy of the data we hold about you
- —Rectification — ask us to correct inaccurate data
- —Erasure — ask us to delete your data (“right to be forgotten”)
- —Restriction — ask us to pause processing while a dispute is resolved
- —Data portability — receive your data in a machine-readable format
- —Object — object to processing based on legitimate interests (e.g. analytics)
- —Withdraw consent — at any time, for processing based on consent
To exercise any right, email hello@scenesignature.com. We will respond within 30 days.
You also have the right to lodge a complaint with the Danish data protection authority:
Datatilsynet
Carl Jacobsens Vej 35, 2500 Valby, Denmark
www.datatilsynet.dk
8. Cookies
We use:
- —Strictly necessary cookies— for site functionality (no consent required)
- —Analytics cookies— Google Analytics (requires your consent)
You can manage or withdraw cookie consent at any time via the cookie banner on the site.
9. Security
We use HTTPS for all data in transit. Uploaded photos are stored in an encrypted, access-controlled environment and automatically deleted after 24 hours. Access to your data is limited to systems that need it to fulfil your order.
10. Children
Scene Signature is not directed at anyone under 18. We do not knowingly collect data from minors. If you believe a minor has submitted data, contact us and we will delete it promptly.
11. Changes to this policy
We may update this policy. If changes are material, we will post a notice on the site and update the “Last updated” date above. Continued use of the service after changes constitutes acceptance.
Questions? Email hello@scenesignature.com