Privacy Policy

Last updated: 7 June 2026

Scene Signature (“we”, “us”) operates at scenesignature.com. This policy explains what data we collect, why, and what rights you have.

1. Who we are

Scene Signature is a trading name of Mcellence Nordic, a sole trader / private business registered in Denmark. We are the data controller for all personal data processed through this website.

Contact: hello@scenesignature.com

2. What data we collect

Photos you upload

When you purchase our service, you upload selfies so we can generate your photos. These are biometric in nature and treated with extra care (see Section 5).

Order and payment data

Name, email address, and payment details. Payment is processed by our payment provider — we never store your card number.

Generated photos

The AI-generated photos produced from your model. These are delivered to you and then deleted from our systems (see Section 4).

Usage data (Google Analytics)

We use Google Analytics to understand how visitors use the site. This may collect your IP address, browser type, pages visited, and time on site via cookies. Google acts as a data processor on our behalf. You can opt out via Google’s opt-out tool or by declining cookies on our banner.

3. Why we process your data (legal basis under GDPR)

DataPurposeLegal basis
Photos you uploadTraining your personal AI modelContract performance + explicit consent
Order & payment dataFulfilling your order, fraud preventionContract performance
Email addressDelivering your photos, supportContract performance
Analytics dataImproving the websiteLegitimate interests

4. How long we keep your data

DataRetention
Uploaded photosDeleted within 24 hours of model training completing
Generated photosDeleted within 30 days of delivery, unless you request earlier deletion
Order records5 years (required by Danish bookkeeping law)
Analytics data26 months (Google Analytics default)

You can request earlier deletion of your photos at any time — see Section 7.

5. Biometric data and sensitive processing

Your uploaded selfies may constitute biometric data under GDPR Article 9. We process them solely to generate your personalised photos. We do not sell, license, or share your biometric data with any third party for their own purposes. We do not use your photos to train any general-purpose or shared AI model.

6. Who we share your data with

AI generation provider

Your uploaded photos are sent to a third-party AI API to build your private model and generate your output photos. This provider processes photos solely on our instruction and under a data processing agreement. We will update this policy with the provider’s name once selected. They do not retain your photos beyond the processing window or use them for their own model training.

Google Analytics

Anonymised usage data is shared with Google LLC (USA). Transfers to the US are covered by Google’s Standard Contractual Clauses.

Payment processor

Your payment details are handled directly by our payment provider. We share your email and order total for the transaction only.

We do not sell your data to anyone.

7. Your rights (GDPR)

As a resident of the EU/EEA (or UK), you have the right to:

  • Accessrequest a copy of the data we hold about you
  • Rectificationask us to correct inaccurate data
  • Erasureask us to delete your data (“right to be forgotten”)
  • Restrictionask us to pause processing while a dispute is resolved
  • Data portabilityreceive your data in a machine-readable format
  • Objectobject to processing based on legitimate interests (e.g. analytics)
  • Withdraw consentat any time, for processing based on consent

To exercise any right, email hello@scenesignature.com. We will respond within 30 days.

You also have the right to lodge a complaint with the Danish data protection authority:

Datatilsynet
Carl Jacobsens Vej 35, 2500 Valby, Denmark
www.datatilsynet.dk

8. Cookies

We use:

  • Strictly necessary cookies— for site functionality (no consent required)
  • Analytics cookies— Google Analytics (requires your consent)

You can manage or withdraw cookie consent at any time via the cookie banner on the site.

9. Security

We use HTTPS for all data in transit. Uploaded photos are stored in an encrypted, access-controlled environment and automatically deleted after 24 hours. Access to your data is limited to systems that need it to fulfil your order.

10. Children

Scene Signature is not directed at anyone under 18. We do not knowingly collect data from minors. If you believe a minor has submitted data, contact us and we will delete it promptly.

11. Changes to this policy

We may update this policy. If changes are material, we will post a notice on the site and update the “Last updated” date above. Continued use of the service after changes constitutes acceptance.

Questions? Email hello@scenesignature.com